April 24, 2024


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Safety video: Air New Zealand targets domestic tourism

The airline Air New Zealand has uploaded its new video of safety instructions which, due to closures

© Air New Zealand

The airline company Air New Zealand uploaded his new video of safety instructions which, due to border closures linked to the Covid-19 pandemic, focuses on New Zealand sights.

No more Lord of the Rings, the All Blacks or dancing with Run DMC: titled ” Aotearoa, the eighth wonder of the world », The new video of the New Zealand national company this time incites the Kiwis to seek on the territory the place which could deserve this title (none of the first seven is in the country). “From Makorori Headland to Stewart Island and Milford Sounds”, Air New Zealand therefore makes its passengers travel across the country and discover “some hidden gems” along the way. With each location a different part of the safety briefing, “making sure we prioritize the safety sequences first, and the story second.”

In the absence of international visitors, security video is a unique way to further stimulate local demand, benefiting local tourism operators, the New Zealand economy and Air New Zealand employees. “Said in Stuff.co.nz Leanne Geraghty, Director of Sales and Customers for the Star Alliance. She admitted that Air New Zealand must have been ” creative with a much smaller budget », Hence the partnership with the country’s tourist office. ” Approximately 30% of people traveling on our home network are typically overseas visitors », She clarified. This security video should however ” help support the tourism recovery international once the borders are reopened. We know that the decision-making process for visitors to New Zealand will be different in the future – so we need to build attractiveness and desire in international markets now in anticipation of the border reopening. Keeping New Zealand a Top Tourist Destination is Important “.

The video was posted two days before Air New Zealand announced the Christmas holiday replacement of some Airbus A320 by A321neo (43 more seats, and in-flight entertainment service), on routes where demand requires capacity increase. From next Monday until the end of December, 16,000 additional seats will be gradually added on 350 flights; as a result, up to 80% of Auckland-Wellington services and 25% of Auckland-Christchurch services will be operated by the largest of its single aisles.

Safety video: Air New Zealand targets domestic tourism 1 Air Journal

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