(Paris) Domestic tourism has grown in China as well as in the United States and Europe, due to the borders closed during the pandemic. This trend could weigh in the future on international tourism, which must consider a later and virtuous recovery.
International tourist arrivals fell 83% in the first quarter of 2021 due to continued widespread travel restrictions, according to the World Tourism Organization (UNWTO).
With a 73% drop in arrivals, 2020 was deemed “the worst year in the history of the sector” by the organization.
Without being able to travel abroad, tourists therefore stayed at home and discovered their country, often encouraged by their governments.
In China, “it has been a while since there has been a reappropriation of Chinese culture by the young generation and the government’s desire to repatriate money” from tourism, according to specialist in the evolution of socio-cultural trends Cécile Poignant.
With the pandemic, the Chinese have traveled on their “very vast territory”, “between Tibet, Hainan, Sishuan, there are plenty of interesting places to visit” and “travel agencies are developing in this direction”, she said. .
To encourage domestic tourism, the Chinese government has, for example, authorized duty-free in its island province of Hainan, which is very popular with young affluent populations with its beaches and luxury hotels.
In a study at the start of the year in which it announced that the domestic market would be the engine of the recovery, the McKinsey firm noted the “rebound in China” which has already regained “80% of its tourist activity” and a “quest nature destination ”for young affluent customers.
“A lasting phenomenon”
In the United States, local tourists accounted for 95% of tourism revenue in 2020, ten points more than in 2019, according to the World Trade and Tourism Council (WTTC), which brings together the major operators of global tourism.
Europeans are also encouraged to travel home, like the French with the government-touted “blue, white, red summer” or vouchers offered to Luxembourgers. At best, travel will be intra-European.
“The real movement that we have observed and that we will observe again this summer is the sum of domestic tourism. It is a phenomenon which is sustainable, ”according to Sébastien Manceau, partner and expert in tourism at the Roland Berger firm, interviewed by AFP.
Overall, 60% of experts do not expect a rebound in international tourism until 2022, according to the UNWTO, and half of them do not expect a return to 2019 levels before 2024.
“This crisis has greatly favored domestic tourism”, confirms to AFP Didier Arino, head of the consulting company Protourisme who sees “a very good thing”.
“We cannot want to reduce the impact of tourism on the environment, and not rejoice in the development of local or domestic tourism. The arrival of foreign customers is 70% of CO emissions2 linked to tourism, ”he adds.
“It leaves traces of having two summers of domestic markets, but positive traces”, adds Sébastien Manceau for whom “taking the environment into account is increasingly important”.
According to a study conducted by his firm, 58% of Europeans, and 62% of French people, take environmental criteria into account when organizing their stay.
“The COVID-19 crisis has accelerated transformations already at work in the tourism sector: what should have taken five years or more only took a few months,” said Manceau.