June 19, 2024


Built General Tough

Domestic tourism is popular this year

Domestic tourism has grown in China as well as in the United States and Europe, due to the borders closed during the pandemic. This trend could weigh in the future on international tourism, which must consider a later and virtuous recovery. International tourist arrivals fell 83% in the first quarter of 2021 due to continued widespread travel restrictions, according to the World Tourism Organization (UNWTO). With a 73% drop in arrivals, 2020 was deemed “the worst year in the history of the sector” by the organization.

Without being able to travel abroad, tourists therefore stayed at home and discovered their country, often encouraged by their governments. In China, “it has been a while since there has been a reappropriation of Chinese culture by the young generation and the government’s desire to repatriate money” from tourism, according to specialist in the evolution of socio-cultural trends Cécile Poignant. With the pandemic, the Chinese have traveled on their territory. “Between Tibet, Hainan, Sishuan, there are plenty of interesting places to visit and travel agencies are developing in this direction,” she said.

Environmental criteria

In the United States, local tourists accounted for 95% of tourism revenue in 2020, ten points more than in 2019, according to the World Trade and Tourism Council (WTTC), which brings together the major operators of global tourism. Europeans are also encouraged to travel home, like the French with the government-touted “blue, white, red summer” or 50-euro vouchers offered to Luxembourg residents. “The real movement that we have observed and that we will still observe this summer is the sum of domestic tourism. It’s a lasting phenomenon ”, according to Sébastien Manceau, partner expert in tourism at the Roland Berge firm.

Overall, 60% of experts do not expect a rebound in international tourism until 2022, according to the UNWTO, and half of them do not expect a return to 2019 levels before 2024. “This crisis has favored a domestic tourism ”, confirms Didier Arino, head of the consulting company Protourisme, who sees“ a very good thing ”. “We cannot want to reduce the impact of tourism on the environment, and not be happy about the development of local tourism. The arrival of foreign customers represents 70% of CO2 emissions linked to tourism ”. According to a study by his firm, 58% of Europeans take environmental criteria into account when organizing their stay.

(The essential / afp)

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