Following this, the founding members of CHATT expressed their optimism about “filling in the missing pieces of technology, innovation in the travel, tourism and hospitality industry” while “advancing the interests of small businesses ”and“ leveraging digital initiatives ”. (Image: Kerala Tourism manage on Twitter)
CAT: Big boost for domestic tourism! Yes, today’s story is about an exciting collaboration in the Indian travel and hospitality industry! And it’s called CHAT! A first collaboration of its kind in the fields of travel and hospitality paved the way for the launch of CHATT! Curious about what CHATT means? Small Indian hotels and tour operators, as well as a few prominent players in the travel industry such as Airbnb, EaseMyTrip, OYO and Yatra have now come together to create a new industry association – the Confederation of the Hotel Industry, Technology and tourism (CHATT) with the objective of giving a voice to small operators among the players in travel and hotel technologies.
CHATT launches “historic decision” to put “India on the world map”
Addressing the virtual digital launch of CHATT, Prahlad Singh Patel, Minister of Tourism, congratulated the founding members of CHATT for coming together to put India on the world map. Welcoming the formation of CHATT and calling it a “historic decision” to boost India’s domestic tourism while supporting small hotel partners, owners and agents, Prahlad Patel expressed his optimism in these terms: and hotels on NIDHI, its unified portal, for the benefit of tourists and now CHATT will also play a crucial role. Citing that CHATT’s consolidated efforts will be of great benefit to hotels, owners and MSME partners, Tourism Minister Prahlad Singh welcomed the new industry association.
Notably, the new industry association includes business leaders and startup founders including Amanpreet Bajaj, Managing Director, Airbnb -India, Nishant Pitti, Co-Founder and CEO – EaseMyTrip.com, Rohit Kapoor, CEO- OYO India and Southeast Asia, and Dhruv Shringi, Co-Founder and CEO, Yatra.com.
Last year, the COVID-19 pandemic disrupted the tourism and hospitality industry, as a result of which several challenges presented themselves to new age entrepreneurs who are starting their travel businesses in India and growing up. strive to go beyond Tier 1 cities. An emerging need to collaborate with key stakeholders has become the need of the hour. Addressing the ongoing challenges and stepping up thought leadership and advocacy for the industry has become the need of the hour, which the COVID-19 crisis presents as a unique opportunity to revive the travel and hospitality industry.
CHATT: objective, meaning, advantages
CHATT aims to stimulate and promote domestic tourism, in addition to leading the digital transformation of business and operational models related to tourism, engaging through advocacy programs and positioning itself as a thought leader who also provides a educational training and programs beneficial to all segments of the industry.
For CHATT members, key benefits include: access to all CHATT resources and benefits, as well as participation in year-round programs, iconic business events, access to its travel technology ecosystem, as well as access to key experts and regional managers, among others.
Prahlad Patel, Minister of Tourism, also said during its virtual launch that the efforts will benefit owners, SMEs, MSME hotels and partners, among others.
industry.”
Arvind Singh, Secretary of Tourism for the Government of India, also said that the founding members of CHATT are working tirelessly to “revolutionize” and change the tourism industry by integrating technology, reaching out to small and medium entrepreneurs while fulfilling existing gaps. Describing CHATT’s efforts as very “inclusive,” Singh further said it would present a greater economic impact once the impact of the second wave began to subside.
Following this, the founding members of CHATT expressed their optimism about “filling in the missing pieces of technology, innovation in the travel, tourism and hospitality industry” while “advancing the interests of small businesses ”and“ leveraging digital initiatives ”. Emphasizing that Airbnb, EaseMyTrip, OYO and Yatra have continuously supported the government’s vision to revive the economy, the founding members of CHATT shared their goal to come together to protect the interests of small hotel, domestic and travel partners to become “their voice”.
For travelers reading this, this may just be the start of a timely initiative that can finally put India on the world map and boost the country’s domestic tourism on a war footing.
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