Australia: with only 20% of revenue, tourism at its lowest

Through Felix Mouraille | Posted on 02/08/2021 at 11:59 AM | Updated on 02/08/2021 at 12:17

2020 has been a dark year for the travel industry. While some countries, such as Australia, hoped to rely on the domestic market to compensate for the stoppage of international tourism, the results generated are far from sufficient.

For almost a year, companies in the tourism sector have been unable to access international markets. To survive, 60% of them had to keep only half of their workforce and generally depend on aid from the supplement JobKeeper.

To compensate, Australian companies have therefore turned to the domestic market. An alternative far from sufficient since tourists Australians only generated 20% of revenue from international travelers in 2019.

If many professionals are sounding the alarm, it is predicted that 80% international tourism organizations could disappear by September.

For information, international visitors contributed up to 45 billion dollars in 2018.

Janelle B. Smith

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