July 15, 2024


Built General Tough

Bags, cardigans, jewelry: what are the most popular genderless pieces in the world?

(ETX Studio) – The line between the sexes is increasingly blurred in the fashion industry; new generations showing a growing interest in genderless clothing. A trend that was not born in 2020 but which has continued to swell since world famous stars, like Harry Styles, banned the notion of gender from their wardrobes. It-bags, shoes, coats, shirts, here are the most popular unisex ready-to-wear pieces in the world.

For its December 2020 issue, Vogue US magazine made a splash by having a single man pose for the first time on the cover. Harry Styles appeared there in a dress signed by the house of Gucci, breaking a little more the imposed codes of the genre. A news that has been around the world in just a few minutes, and that has allowed some to free themselves from certain diktats.

It is therefore not surprising to learn that genderless clothing and accessories are causing a sensation around the world, nor to discover that the 1961 Jackie bag from the Gucci house, seen on the same Harry Styles at the start of the 2020 school year, is part of the Most popular unisex it-bags. According to the global research platform Stylight, clicks for the Italian house’s bag increased by 32% compared to the first half of last year, while it saw a 273% increase in search interest on Google in 2020. It didn’t This is not the only it-bag to be unanimous, it is also the case for the Saddle by Dior, and the now famous shopping bag by Telfar.

Ready-to-wear is not left out, men and women now sharing the pieces of their respective wardrobe. Here again, Gucci is unanimous, whether for its shirts (+ 97% on Google in December 2020 compared to January 2020) or its maxi cardigan that fashion enthusiasts are snapping up (+ 37% on Google). The observation is the same for certain exterior pieces. This is the case for the iconic leopard-print coat from the Saint Laurent house, which is as popular with women as it is with men (+ 82%).

On the accessories side, we also notice a growing interest of the male sex for certain jewels which were previously worn by women. Harry Styles is no stranger to this trend, as his penchant for pearl necklaces has not gone unnoticed. As a result, Stylight observed a 317% increase in searches for the words “pearl necklace for men” in December.

To produce this report, Stylight relied on the analysis of its 12 million monthly users. In addition, the value of Google search was examined for different search terms.