January 27, 2023

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Built General Tough

What are the most popular Mobile Attribution SDKs?

These tools allow application publishers to distinguish organic downloads from those generated by an ad, identify the most effective networks and thus better calculate the return on advertising investment (ROAS) of their campaigns.

And according to the App Annie ranking, the most popular solutions are those of Google (Firebase SDK and Google Analytics SDK), ahead of Appsflyer, Branch, Adjust, Segment, GameAnalytics, Tenjin or even Kochava.

“For iOS 14.5 users who enable tracking through the AppTrackingTransparency (ATT) framework, attribution services are still important to inform marketing metrics. However, publishers will need more information to get a full picture under the new privacy standard. This is where market-level audience data is needed: to fill this gap and educate publishers about their audience and the places they need to target. »Explains App Annie.

As of April 26, 2021, any app launched or updated on the iOS App Store must comply with the new privacy safeguards included in iOS 14.5, which means they must include a feature to ask any iOS 14.5 user permission to collect information about them.