June 23, 2024

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TikTok, the wave of 2020

By Pauline Croquet, Morgane Tual, Clémence Duneau and Solène Reveney (graphic design)

Posted on December 24, 2020 at 5:44 am – Updated December 24, 2020 at 11:07 am

The formula is extremely simple: videos of a few seconds in which teenagers swing their hips to trendy music. However, it was enough to conquer, in three years, around 700 million active users. The enormous success of TikTok was imposed on the world in 2020, a pivotal year for the application of the Chinese giant of new technologies ByteDance. In a few months, TikTok has gone from a fun app for teens to a global diplomatic issue; it won over parents, grandparents, doctors, politicians; it has definitely established itself as a hit machine in the music industry; and has been copied over and over by rivals like Instagram. All eyes are now on this app which has nothing more frivolous than appearance. Back on the crazy year of TikTok.

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TikTok does Bim bam boom

To understand the world of TikTok, you have to start by telling the story of a young girl. A teenage girl, passionate about dance, having fun posting videos of herself on a new and popular app. Most often, she films herself in his room or With his friends in full choreography. A stranger lost in the flow of millions of content offered by TikTok … and who will become, in less than two years, the most influential celebrity of the network. In November 2020, Charli D’Amelio became the first user to exceed 100 million subscribers.

First of all, that’s the universe of TikTok. A network of users who have fun playing on trends, playing the same songs in playback, the same endlessly twisted jokes and the same choreographies.

The most popular, like Charli D’Amelio, also gather millions of users on other social networks, like YouTube, Instagram or Twitter – a fertile ecosystem: each of the accounts helps to inflate the others. Not to mention those of some members of his family, who have also become TikTok celebrities.

Same kind of phenomenon in France: the couple of youtubers Juju Fitcat and Tibo InShape for example, who together have more than 10 million subscribers on their respective channels, have also added TikTok to the multiple platforms on which they operate. Successfully: Juju Fitcat started 2020 after a huge hit on TikTok. It was enough for him a playback of the song Bim bam you – with its heady chorus “And that goes bim bam boom!” “ – to blow up the counters. Become viral, his performance was hijacked by many Internet users. The phenomenon was such that it even lands on several French news channels – an event then still rare for a TikTok video, and which will help to make the social network known to a new audience… a few months before the confinement comes upset everything.

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