Founder and CEO of Veza Digital, a white-label marketing agency. Passionate about growing B2B agency brands.
The digital world has changed dramatically in the past year-and-a-half. The global pandemic brought out the online shopaholic in us all. Did your business sink or jump on board with the e-commerce trend?
But there are some tried-and-true marketing tactics that remain important. Here are three key digital marketing trends that your business should keep or consider using to engage and enlighten new customers, keep the current ones coming back and generate more traffic and revenue.
Content Marketing: The Saga Continues
Content marketing is a powerhouse tactic for digital marketing, and it’s no wonder why. Content marketing allows for creativity to run wild while also providing an easy way to track success with analytics.
It’s important to remember that your content is only as good as the way you distribute it. It doesn’t matter if you publish an article on your blog, create videos on YouTube or record podcasts — what matters is getting this engaging and authentic content in front of your audience.
• Share your content on social media: Many people use social media, such as Facebook and Twitter, to share information with their friends and followers. You can also boost posts by paying for them, which may help get more eyes on your work.
• Add it to email newsletters: If you have a newsletter coming out regularly, then add links to your articles or videos (video content is everything right now).
• Send your content to influential people in your industry: These people are in an interconnected space, which can significantly help distribute your content.
If your goal is to gain customer awareness, then you need content that has true value. This means understanding the wants and needs of your target audience so that you can produce content for them based on what they will find valuable. After all, if this person doesn’t see any value in your brand or message, why should they become customers? The more emphasis you put toward this will have a better impact on how they see value in your brand and the message behind it.
SEO: Still King in 2021
It’s not a secret: SEO is important and it needs to be an integral part of your business plan. Tried-and-tested tactics are still here to stay in 2021, but certain ways we go about them need to be adjusted and paid more attention to if you want your website or blog content found on search engines.
In the SEO world, Google wants to provide its users with the best experience possible. They want their SERP (search engine results page) to be filled with high-quality, interesting and informative content, so they rank it higher in search rankings. But how do you get into two places on the SERP? By having content in multiple formats. When we produce videos of our blog posts, for example, we can engage spots on Google’s SERPs and give more people access to our great information.
With people relying more and more on their mobile devices and with Google’s upcoming page experience update, the importance of a great user experience has never been more important. With the update comes more of a focus on Google’s Core Web Vitals as ranking signals. And based on the fact that its metrics measure around the user experience, a successful SEO campaign needs to focus on the UX aspect at its core.
Generally speaking, I believe impressions are an underrated indicator of SEO success. They are a key metric that show how well your website is doing in the SERPS and have a large impact on your organic traffic.
Let’s Be Social
The changing face of social media has been instrumental in the way businesses have shifted their marketing strategies. Social media is an excellent channel for companies of all sizes because it’s easy to communicate with customers on various platforms such as Facebook, TikTok, Twitter, Instagram, YouTube, LinkedIn, etc. This allows businesses to promote their latest and greatest content and answer any questions that your target audience may have.
In the current age of information, customers are more informed than ever before. They spend hours reading reviews on Amazon and researching new products on YouTube or even just watching a product unboxed by their favorite influencer.
Social media has been around for more than a decade, but the way people use it is changing. In a world where we have the power to find out everything about an item with just a few clicks, social media is more than just another form of entertainment. It’s now become one giant consumer research tool.
There is no better time than now for marketers to start thinking about how they can capitalize on this shift. Marketers are in a unique position to take advantage of the opportunity to reach new audiences and re-engage existing ones. These platforms allow you to connect with your target audience or geographical region while also allowing you to develop posts that will help generate traffic to your website.
The global pandemic has prompted many changes within all aspects of our lives and we have all had to adapt. As marketers, it is important to keep an eye on these changes in marketing tactics and trends and decide which ones to hold onto. The above tactics can bring success when you embrace them again for new opportunities.