April 20, 2024

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Built General Tough

The furniture manufacturer Molteni & C

I.In August he was sailing for three weeks – on the Tyrrhenian Islands off the Tuscan coast. “With the family on a boat at sea, you can’t do anything better in times of the Corona,” says Carlo Molteni. The whole of Italy is otherwise in a shutdown in August, not because of a virus, but to enjoy the summer. This year, of course, that was also different.

Peter-Philipp Schmitt

While the Patriarch of the Molteni Group took three weeks of vacation, his employees were only one week in the summer vacation. It was important to catch up on what the well-known furniture manufacturer Molteni & C from Lombardy had missed in the spring, when the company actually had to close for two months due to corona. Even after Christmas and over New Year’s Eve, Giussano worked hard.

“Corona was a shock for us”

While other industries are complaining, the furniture industry has come through the Corona year 2020 with a black eye. If you don’t go to the office, you don’t need a new dress or suit. In the home office, however, you want it to be pleasant and nice, so you buy a new desk chair, a new sofa or even a new kitchen.

This is also confirmed by the figures from the Association of the German Furniture Industry (VDM): After the Corona lockdown in spring, incoming orders in the summer months were well two-digit above the previous year and thus at an unusually high level for the season. “The high demand continued in the autumn,” says VDM managing director Jan Kurth. For kitchens there was an increase in orders of 23 percent compared to the previous year, for upholstered furniture it was an increase of 17, for home furniture even 31 percent. Overall, the VDM expected a drop in sales of only five percent for 2020.

With him from an early age: Carlo Molteni's path into the company was mapped out.  Here he is standing fourth from the left at the age of four, his father Angelo Molteni, founder of Molteni & C, is standing on the far left.


With him from an early age: Carlo Molteni’s path into the company was mapped out. Here he is standing fourth from the left at the age of four, his father Angelo Molteni, founder of Molteni & C, is standing on the far left.
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Image: private

This is pretty much in line with what Carlo Molteni predicted for his company. “Our sales last year will be a little below 2019, maybe five to six percent. But in 2019 our growth was also a good 20 percent. ”For this year, however, he is again assuming“ a sensational result ”.