March 5, 2024

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Built General Tough

Roblox partners with Sony Music Entertainment to promote its artists on the platform

More and more popular, the Roblox platform has a strong community of young players, but over time we also find older players, who find pleasure in certain games. Roblox Corporation understands this, and wants to expand its Metaverse as much as possible. In recent months, building on what Epic Games has done with Fortnite, the studio has offered special events with two world-famous artists, Lil Nas X and Zara Larsson. The experience having, it seems, worked, with the concert of Lil Nas X which brought together 33 million players, new collaborations will emerge.

Only this time we could have the right to more ambitious projects, since Sony Music Entertainment and Roblox Corporation signed an agreement, in order to ” develop innovative musical experiences for the Roblox community “. Obviously, the objective is to promote certain Sony artists through these new experiences, but also to “ generate new sources of income around virtual entertainment “, Roblox is already a very lucrative platform, where players don’t hesitate to spend money.

We should therefore see in the coming weeks the first results of this partnership, with, perhaps, a new in-game concert, or musical games highlighting specific artists. In the meantime, you can find some of the games Roblox most popular at this address.

If you would like more information on Roblox or join an active community to share pleasant moments with other players, we invite you to join the Roblox France Community Discord.

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