July 15, 2024


Built General Tough

How to Use a Podcast as a Business Marketing Strategy

Are you looking to create a podcast for your business?

If done right, a podcast can serve as an excellent business marketing strategy. According to a recent report, podcasts can bring in $25 to $40 for every 1,000 listeners. 

But, considering there are over 850,000 podcasts out there, earning money from your podcast isn’t as easy as you’d think. How do you make money from your podcast? How do you incorporate your podcast into your business?

Check out this guide to learn how to turn your podcast into a business marketing strategy. 

Position Yourself as an Expert to Build Brand Trust 

If you want to grow your business, you need to build brand trust. According to Small Biz Genuis, it takes five to seven impressions for someone to remember a brand. 

Podcasting is a great way to help familiarize people with your brand. Podcasting gives you an opportunity to present yourself as an expert in your industry. 

When people think of you as an industry expert, they’ll be more likely to trust your brand. 

Grow Your Social Media Presence Through Podcasting 

Another great thing about podcasting is that it can help grow your business’s social media presence. 

With every episode, you have the opportunity to:

  • Plug all of your social media accounts at the beginning or end of your podcast
  • Pin new podcast episodes to your Twitter or Facebook feed
  • Re-share episodes on your social media pages to increase response
  • Tease new episodes on your social media pages
  • Use social media’s story functions to make your podcasts more interactive

Creating fresh content on social media is a constant battle, and with podcasting, you’ll have new content to continuously promote. 

Help People Find Your Brand Through the Directory 

Another great thing about podcasting platforms is that they somewhat serve as search engines. In other words, you can search a podcast directory by typing in certain keywords or descriptions. 

By writing a great podcast description, you have another great opportunity to gain new listeners and grow your business. The description describes the podcast in its entirety- it’s not to be confused with the show notes for a specific episode. 

Your podcast description should cover who the podcast is for, what people will get from the podcast, and who you (the host) are. The description should also discuss what listeners should expect from the podcast. 

By creating a detailed description, you’ll be able to reach more people who weren’t purposefully seeking out your podcast. 

Generate Money in an Innovative Way 

Another major benefit of podcasting is that it can help your business generate a new revenue stream. 

Companies can buy ads on your podcast (much like TV commercial ads), or they can offer to sponsor your podcast. Both routes are a great way for your business to earn some extra marketing income. 

You can also hire podcast production agencies to help you monetize your podcast. 

Podcast Marketing Strategy: Time to Act 

Now that you know how to formulate a podcast marketing strategy, it’s time to get started. While starting a podcast takes a lot of work, it can also be a very lucrative business strategy. 

If you’re looking for more business marketing tips, check back in with our blog. 






Samantha Gaines wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.   





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