The City of Greenville launched a new marketing initiative Thursday, Sept. 2, aimed at bringing new businesses to Greenville.

The city of Greenville unveiled its brand-new national marketing initiative Thursday morning in a move to encourage entrepreneurs and executives to launch, grow and maintain their businesses in the city and greater Greenville County. 

Modeled after the “YeahTHATGreenville” marketing initiative and developed hand-in-hand with local business owners and economic development groups, “From Here You Can Change the World” will promote the city’s “ambitious, collaborative” entrepreneurial nature, Mayor Knox White said Thursday. 

“From Here You Can Change the World” seeks to capitalize on Greenville’s reputation as a thriving destination of choice, according to a press release. The pitch aims to have national reach and highlights stories from different entrepreneurs in Greenville to illustrate the investment, support and economic initiatives available in the city, as well as Greenville’s quality of life, cultural amenities, cost of living and environment.