What are some effective B2B marketing strategies that can help boost inbound leads?
To help you and your company find effective B2B marketing strategies, we asked marketing experts and business leaders this question for their best strategies. From leveraging company Facebook pages to prioritizing SEO, there are several B2B marketing strategies that may help you boost inbound leads.
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Here are ten effective B2B marketing strategies that can help you boost inbound leads:
• Leverage Company Facebook Pages
• Printing Marketing Materials
• Host Community Events
• Email Marketing Builds Rapport
• Detailed Keyword Searches For Blogs
• Use Videos In Socials
• Prioritize SEO
• Deeply Know Your Target
• Show Off Past Successes
• Strong Multiform Content Marketing
Leverage Company Facebook Pages
Every company has one, and 75% list some sort of general contact info. Find the companies you are trying to reach and send an introduction email to the general company email asking to be connected to a decision-maker. It’s free and takes a few clicks.
Zack McCarty, Qwick
Printing Marketing Materials
Printing marketing materials are a great way to engage your target customers and increase inbound leads. Items like business cards, brochures, and flyers, are often shared alongside a physical interaction with someone, which increases the likelihood of them becoming a strong lead for your business. Regardless of whether you work for a large franchise or a small, local business, having professional marketing materials is a must!
Eric Blumenthal, The Print Authority
Host Community Events
Regardless of whether you want to do so virtually or in person, hosting events is an excellent way to connect with other business owners and learn more about their needs. As a marketing agency, we love hosting events and teaching business owners how to better optimize their sites or improve their email campaigns. It is an authentic and effective approach to increasing inbound leads.
Nikitha Lokareddy, Markitors
Email Marketing Builds Rapport
Email marketing is beneficial in that it helps build a rapport/relationship with potential leads and sales by keeping them informed, reaching them in real-time, and by being highly engaging. Personalization of email marketing strategies has also demonstrated a tremendous ability to improve the number and quality of inbound leads stemming from email marketing efforts.
Joe Flanagan, VelvetJobs
Detailed Keyword Searches For Blogs
Our niche is in online order fulfillment; we are very much B2B. Red Stag’s customers tend to be established eCommerce merchants who are looking for a better partner than the company they are already using. As such, we have tailored our content strategy towards a type of customer who is extremely aware of the market we’re in and has a grasp on the complexity of managing a supply chain. Last summer, we did a deep keyword audit and came up with a list of three or four longtail keywords that seemed to come up with a decent amount of frequency given the niche. One of them had to do with something called demand forecasting. We spent weeks researching every aspect of this rather esoteric topic and compiled a guide on the subject. It’s been live on our blog for about nine months and has absolutely gobbled up traffic, way more than we expected. Moral of the story: longtail keyword targeting is a must for B2B.
Jake Rheude, Red Stag Fulfillment
Use Videos In Socials
A simple B2B marketing strategy that you should start integrating into your marketing strategy is videos on social media. Social media posts that have a video in them get an over 48% increase in views! That’s a significant amount. When there are so many simple-to-use online video editors, there’s absolutely no reason why you shouldn’t be implementing this.
Peter Selmeczy, Motionbox
Search engine optimization is critical in creating a successful inbound strategy for any B2B company. At Mylo, we make an alternative to animal leather, manufacturing a sustainable product that is transformative in the fashion industry. Along with blog and publication features, undoubtedly, many inbound sales come from search intent based on businesses looking to find the source of material distributed by our more popular partners in the industry. Quality SEO starts with keyword research and a well-defined strategy that hones in on words and phrases your target audience is likely to be searching—those that address their pain points and desires. The concept of wearing leather that doesn’t use animal products is abounding. SEO tactics help us define our product and stand out amongst the crowd.
Dan Widmaier, Mylo-Unleather
Deeply Know Your Target
Clearly define your target audience; who in the company is the decision-maker? What are their pain points and problems that you’re going to solve or alleviate? Next, do some research. What’s the best way to reach them? What networks do they frequent the most? Based on this research, craft an eye-catching message to attract them to your website or write blog articles or create videos. Make sure your website or landing page(s) are set up to collect leads with the right call-to-action and that you have a great User Experience. Ask one or two questions in the intake form to segment your audience. Based on their answers, send them relevant emails with articles that would interest them. Check your analytics monthly to see what’s working and not working. If you’re getting reach on your ads or posts but not getting clicks, then it’s the message and the audience. If you’re getting clicks but no conversions, then it’s the website.
Giselle Aguiar, AZ Social Media Wiz
Show Off Past Successes
A great marketing strategy for B2B interactions is to show off your past successes. Working with businesses, you can’t rely on trendy marketing ads or catchphrases; it’s all about how well you do what you do. When presenting yourself to a potential business customer, it is important to show what you have done with other organizations. This shows that you can handle the workload and how well your company can fit their needs. Your portfolio of work will be your selling strategy as it encompasses all that you have accomplished and can do.
Mark Smith, University of Advancing Technology
Strong Multiform Content Marketing
A strong content marketing strategy is great for building brand awareness, growing traffic, and generating leads for B2B businesses. But it’s important to make sure that the effort you’re putting into content creation goes far. That’s why a content strategy that plans on repurposing content in as many forms as possible is key. By approaching content creation with repurposing in mind, you can select topics that will translate to video, infographics, or social posts. That way, you can ensure that your content is distributed as widely as possible so that it can convert as many leads as possible.
Ceillie Clark-Keane, Unstack