June 20, 2024


Built General Tough

13 Content Marketing Tips For Rural Business Owners

Owning a business in a rural area is a pretty hard endeavor in some cases. Foot traffic is typically low in these regions, and buyers are few and far between. Unlike urban areas, open advertising methods are only somewhat effective. Luckily, these businesses have a more effective way of reaching out to others through the internet. A marketing strategy based on content allows a company to reach customers that are both local to them and interested in their product or service.

However, content marketing is not just about creating content and getting people to enjoy it. Content marketing needs a strategy to get to its goals. Designing the right strategy for a particular business requires understanding what the enterprise seeks out of this approach. To this end, 13 leaders from Forbes Business Council share the content marketing tips that they’ve seen work in rural areas to help similar businesses achieve their goals.

1. Always Be Consistent

Being in a rural area, small business owners who do consistent content marketing have a huge leg up on their competitors who do not post to social media. The more regularly you post, the more of a community that you can enjoy. With community comes new business, referrals and in the end—new profits! – R. Kenner French, VastSolutionsGroup.com

2. Share Your Story

I strongly believe in great stories and great content. Apart from UNIT.City in Kyiv, I am co-owner of a historic hotel in Sonora, a rural town next to Yosemite in California. We spend a lot of time sharing stories about the region, the towns, the Gold Rush or the great movies shot in town. Did you know that High Noon was shot in Sonora? Share your story and people will care. – Dominique Piotet, UNIT.City

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

3. Involve The Local Community

Involve your local community in your content creation strategy. For example, a business could feature noncompetitive local businesses, individuals or charitable organizations through a blog or podcast series. This approach is such a great way to build relationships and your brand through cross-promotion efforts. – Taylor Wade, Ambiance Matchmaking

4. Hone In On The Language They Use

Whether your audience is in rural or metropolitan areas, the best content will always be that which resonates with your audience’s current pain points, goals and experience. If you can also hone in on the language they use to describe those things, it’s even more potent. – Ken Wells, Sales Key, LLC

5. Share Your Deeper ‘Why’

In rural areas where competition and options are lower, it’s incredibly important to tell your own story in a compelling way that connects people to your deeper why. People buy from people. Even more so, they buy from people they know, like and trust.Tell your own story in a way that adds value for your audience, but also lets them get to know who you are and what you stand for. – Patrick Moreau, Muse Storytelling

6. Tap Into Real Events And Emotions

Get personal! Content marketing opportunities abound in rural areas. Be sure to tap into the real emotions, events and lifestyle of the local area. Make your content targeted, personalized and authentic. In a rural area, chances are you have connections with influential people in the community, so recruit them to promote your content as a cheerleader for your brand. Then return the favor for them. – Katie Harris, Get Found First

7. Be ‘The’ Local Expert In Your Niche

Rural communities thrive off of traditional connections. While they may be further apart geographically, the majority of rural communities are extremely close when it comes to sharing news and fellowship. Apply this same method to your content marketing and you’ll amplify your message. Sharing content as “The” local expert in your industry will help build trust among current and future customers. – Corey Kelly, Triton Commerce

8. Promote A Relevant Cause

Rural areas believe in community and belonging. Have a cause that supports the community and the people in it. Find ways for people to recognize themselves supporting that cause, how it makes them feel supporting that cause and what it does for the community. – Andrea Fredrickson, Revela

9. Focus On More Densely Populated Areas

Small businesses in rural areas should consider building a strong content marketing campaign focused mainly on the closest densely populated cities or towns. The content can be paid or organic as they may both reach wide when executed effectively. It requires research, but if rural SMBs focus on content geomarketing, they will realize more traffic, customers, partnerships and skillful employees. – D’Vaughn Bell, Marqui Management

10. Communicate Purpose And Social Impact

Today, no matter your size or location, communicating your business purpose and social impact is essential. Stories that feature positive impact in the local community or educate consumers about a pressing issue and how they can help will drive greater engagement and increase likelihood to purchase. Include an opportunity for consumers to give to a local nonprofit and it is a win-win for everyone. – Theresa Schieber, Givewith

11. Focus On Solving Local Problems

It’s important to keep your content focused on solving problems, especially at the local level. Knowing your audience and then reaching them with solution-based opportunities that they can learn from is valuable content that anyone would want to read and appreciate. – Christine Tao, Sounding Board, Inc

12. Invest In Physical Content Marketing

Rural areas are still community based and tight knit. Invest more in physical content marketing and old-school flyers, coupons, voice of community, charity events, local community events. Always start with the maturity of the audience in your community and then design the marketing strategy. For example, a small gym can put fliers in local restaurants offering discounts for diners. – Sohil Goorha, Stratitnow

13. Explore Interactive Livestreaming

I would suggest small businesses in rural areas explore interactive livestreaming strategies as part of their top marketing content. Nothing beats genuine authentic engagement with potential or current customers. Livestreaming can give rural businesses the opportunity to reach far beyond their current customer base. – Oksana Sokolovsky, Performlive