May 19, 2024


Built General Tough

The Litmus Team’s Favorite Emails of November 2022

November is one particular of the busiest months when it arrives to the inbox. With heaps of retailers sending a lot of e-mails about their Black Friday and Cyber Monday product sales, you can easily get bogged down by the sound! This is why it is important for marketers to pull out all the stops to make certain that their e-mails minimize by means of the sound.

Here are the email messages that stood out to us throughout this active thirty day period:


Subject matter Line: Personalization is listed here!

Hunter Boots

Listed here at Litmus, we really like all items personalized, so this e mail caught our focus from the issue line alone. This e mail permitted shoppers to insert personalization to their Hunter boots. Each individual email was individualized to the receiver using CRM data and shown their title on the header picture of the boots. We loved this aspect of uncomplicated, nevertheless quite powerful personalization.


Matter Line:  &Mail: Just take your female to &pizza or Pete Davidson will

This e-mail produced us LOL, practically 😆. Not only ended up we hooked by the humorous subject line— when we opened the email we were then treated with an remarkable homage to aged school chain emails. Fantastic!


Topic Line: All set for Black Friday?
Preview Text: Get shade-matched ahead of the major occasion.


This was a great, important e-mail that established itself apart from the other “big sale coming” kind messages. It offers the receiver a trace of what is coming, but with an motion that can be taken now. It also teases how the favorites market out, creating urgency. We like the clean up design and very clear messaging—it’s really centered and crystal clear.

Porter Street

Issue Line: Mmmarbling
Preview Textual content: “These are some of the best steaks I have at any time eaten.”

Porter Road

Instantly when we noticed the issue line we just had to open up! It’s excellent when e-mails consist of some understanding tidbits—like how this 1 explains what chuck is and why marbling is a excellent matter. When a firm is so specialised with their concentration like this just one, individuals are much more likely to appear to them for effortless-to-have an understanding of, pro assistance. Design and style-intelligent, we actually like the font variations and weights at the top rated. It reads just about like a exclusive information bulletin, but seems actually impactful and streamlined.


Matter Line: 30% OFF | Add 👏 IT 👏 ALL 👏 TO 👏 CART
Preview Text: You get an more 30% off on sale styles. So, why not?

The use of emojis in the topic line is very impactful and caught our consideration. Once you open up the e-mail, it matches the vibrancy of the topic line. The banner and tiny animated GIFs increase just adequate motion to peak our curiosity. The yellow and lime inexperienced style and design will make it exciting and urgent, plus the huge yellow splat is fun! In general, the natural styles and copy have a youthful, stylish vibe. We also like how there’s not much too numerous shots of things to shop it focuses much more so on producing an thrilling experience so you will want to click.

Kate Spade

Subject Line: The Black Friday event is right here!

Kate Spade

This electronic mail from Kate Spade was despatched in the course of the construct up to Black Friday. What we really like most about this e mail is the use of a countdown timer to create urgency within the electronic mail. Just from looking at the clock tick down bought us fired up for the forthcoming sale. A further excellent aspect of this email is the use of a expose by hiding the graphic of the solutions, it encourages the receiver to revisit the electronic mail which will have dynamically improved at the time the sale was are living.


Subject Line: Cyber Monday Sale: Preserve up to 75%
Preview Text: The 1-working day sale begins now, as well as in inventory and all set to ship collections inside. 


This electronic mail from Lumens was personalised for each individual recipient. It confirmed solutions pertinent to kinds that the recipient experienced revealed desire in on their web-site. It also shown recommended products, which involved types that the recipient experienced possibly interacted with formerly, or types that would be appropriate to obtain with the unique solution.