The Do’s and Don’ts of Legal Industry Content Marketing

Overview

Date: Tuesday, August 3rd, 2021

Time: 2:00 p.m. ET |11 a.m. PT

Cost: Complimentary

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Discover the secrets for creating the most effective content marketing for the legal industry. Top performing law firm and legal solution provider marketers will share their challenges, successes and best practices in creating content that drives thought leadership, awareness and consideration with law firms and corporate counsel offices.

Join this webcast to learn:

  • The differences between marketing to law firms and to corporate counsel offices
  • How to create webcasts that drive increased registration, engagement and results with law firms
  • Best practices in using research to create data-supported value statements to drive legal industry awareness and consideration
  • Legal industry content marketing do’s and don’ts when creating white papers, blogs, podcasts and other content formats for the legal industry

REGISTER NOW! (Not able to attend? We recommend you STILL REGISTER – you will receive an email with how to access the recording of the event)

Speakers:

Roy E. Sexton | Director of Marketing | Clark Hill

Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts, collaborating with the firm’s  team of marketing and business development professionals. In doing so he facilitates the law firm’s business growth, crafting communications strategy, and celebrates its culture.

Sharon A. Pederson | Director of Continuing Legal Education | NAM

Sharon A. Pedersen oversees the Continuing Legal Education Program working closely with former judges and attorneys who make up NAM’s esteemed panel of hearing officers to provide high-quality Continuing Legal Education programs to various law firms, bar associations and corporate legal departments.

 

Daniel Malgram | Director of Marketing | Planet Depos

Daniel Malgram maintains in-depth knowledge of SEO, SEM, social media, and email marketing best practices, with expertise in identifying emerging market trends and engaging with social audiences.

 

Keith Edwards | VP & Legal Markets Leader | ALM

Keith Edwards leads marketing services across the ALM family of 20 industry-leading legal media brands, including Law.com, The American Lawyer, Corporate Counsel and The New York Law Journal. As part of his role, Keith advises law firms and legal technology and services companies about how to best drive thought leadership, brand awareness, and lead generation.

 

Janelle B. Smith

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