May 20, 2024


Built General Tough

Starting A Candy Company From Scratch

Best New Arrivals From Zara | December 2022

In Episode 127 of the Lion’s Share Advertising Podcast, Tyler and Jon talk about the breaking information: Adobe’s Vacation Browsing Report demonstrates that customer investing has enhanced though costs have reduced. Jon shares the quantities from the report, but Tyler points out why he’s even now pessimistic about browsing tendencies and the point out of the economic system.

Then Tyler introduces Erica Williams, Founder & CEO at Yumy Sweet Business Inc.

Erica is an entrepreneur, overall health coach and sweet lover who turned her passions into a speedy-developing candy organization called Yumy Candy.

In their conversation, Tyler and Erica chat about beginning Yumy Sweet from scratch, quantifying need for an revolutionary product or service, and breaking into the US sector following rising the corporation in Canada.

To stop the episode, Erica shares her key takeaway for internet marketing leaders and entrepreneurs: just get started.


00:59 – What is in the Information: Facebook introduces Make-A-Movie, an AI software that generates video clips from textual content

8:12 – Featured Guest: Nate Lagos, Director of Development Marketing and advertising at Authentic Grain

8:50 – Advice for advertising and marketing leaders who are hunting for a new position

10:50 – Authentic Grain’s approach ahead of Black Friday and Cyber Monday

16:35 – Standing out from the crowd for the duration of the holiday break shopping season

19:22 – Forming strategic partnerships with main brands

21:50 – What channels are doing work for Original Grain?

23:08 – What information will work on Fb?

25:00 – Calculating and increasing the life span worth of clients

32:30 – Important Takeaway: be relentless, go tougher, and select up the rate

34:25 – Outro