Motorway has hired former NOW TV’s Rachael Halliday to the recently-produced job of model advertising director.
Halliday joins the employed vehicle market from Sky where she has labored given that 2011. Through her time at Sky, Rachael has led the advertising for a vary of Sky products and solutions which includes Sky Go, Sky Cinema and most not long ago Now Tv set, the place she has been the director of model and advertising for the past three a long time. She has formerly labored for massive brands such as Purple Bull, Royal Caribbean International and Normal Motors.
Central to Halliday’s function will be proudly owning and evolving the company’s brand name platform and establishing go-to-market place strategies and brand name campaigns as Motorway scales and expands its proposition.
Lloyd Website page, CMO, Motorway said: “We are delighted to welcome Rachael to the Motorway staff. She delivers with her a prosperity of encounter in brand creating and devising productive go-to-market approaches which will be priceless as we proceed our mission to create a superior car marketplace for every person. We just cannot hold out for her to get began.”
Halliday extra: “I’m thrilled to be becoming a member of this kind of a pioneering business enterprise which combines best-in-course technological know-how and innovation with actual buyer focus. Motorway has had an amazing 12 months and I’m on the lookout ahead to becoming a member of the workforce to accelerate that expansion in 2023 and further than.