Linkwell Health and Tivity Health Awarded Two Healthcare Advertising Awards

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SilverSneakers blog site and promoting campaign identified for partaking seniors in balanced pursuits

FRANKLIN, Tenn., June 9, 2022 /PRNewswire/ — Linkwell Well being, the leading digital content material advertising and marketing and customer working experience technologies company in healthcare, and SilverSneakers^® by Tivity Health^®, the nation’s top group health method for seniors, have acquired two prestigious 2022 Healthcare Advertising Silver Awards in the built-in advertising marketing campaign and site web site types. The awards figure out initiatives manufactured in the course of the pandemic to make certain that more mature grown ups ongoing or restarted their physical fitness routines.

“Our key target is to interact our SilverSneakers members in balanced behaviors and a person of the methods we do that is by compelling written content,” said Tivity Well being President and CEO Richard Ashworth. “The pandemic produced a challenge to preserve older adults socially related and shifting. SilverSneakers partnered with Linkwell Health to layout an omnichannel information technique to support a hybrid fitness and nicely-being approach—in-person classes for some, and virtual for some others to motivate all our SilverSneakers users to continue to be energetic.”

Alongside one another with SilverSneakers, Linkwell Overall health established multiweek wellness challenges that focused on the physical and social requirements of users. The wellness problems inspired users to reboot their health program, return to the gymnasium securely, and participate in are living-streamed classes even though also building social connections to retain members nutritious and pleased during a extremely demanding and isolating time.

Even for the duration of a pandemic, the problems marketing campaign contributed to doubling virtual physical fitness course visits and escalating overall fitness center visits by 25% from 2020 to 2021. In addition, a constant stream of dynamic, substantial-quality blog content material contributed 42% of over-all site visitors to SilverSneakers.com.

“SilverSneakers experienced a vital business enterprise need to have during the pandemic and Linkwell Overall health built a higher-quality, partaking omnichannel digital campaign that determined older grownups to maintain their health behaviors and remain socially connected through a time of rigorous uncertainty,” explained Nathan Adams, President and CEO at Linkwell Overall health. “Our specialist-backed service journalism technique to articles provides the SilverSneakers blog to lifestyle, drives engagement with vital calls to motion, and encourages associates to hold coming again to SilverSneakers.com.”

Now in its 39^th year, the Health care Marketing Awards is a person of the major, longest functioning, and most extensively highly regarded healthcare advertising and marketing awards competitions. The awards realize excellence in healthcare marketing, marketing and advertising, and communications and are judged by a panel of health care advertising specialists. Successful entries are awarded based mostly on creative imagination, top quality, information effectiveness, client attraction, graphic style, and general effect. This yr, additional than 4,400 entries competed for thought.

About SilverSneakers
SilverSneakers^®, by Tivity Wellbeing, is the nation’s foremost community health and fitness application for Medicare qualified People. The plan was founded in 1992 and is out there to a lot more than 18 million Americans through quite a few Medicare Benefit plans, Medicare Dietary supplement carriers, and team retiree plans. For far more information and facts, to examine eligibility or to enroll in the method or indication up for a SilverSneakers newsletter, go to silversneakers.com.

About Linkwell Wellbeing
Linkwell Well being is the premier consumer encounter corporation serving overall health plans and wellbeing expert services corporations. Its group of content material strategists, health and wellness journalists, and social media experts—enabled by its Balanced Dwelling Motor technological know-how platform—helps health care brands to hook up with buyers and empower them to acquire actionable regulate of their health and fitness. Linkwell makes transformative content that promptly allows well being solutions companies to have interaction shoppers in genuine-earth overall health discussions, whilst also accelerating model recognition, acquisition, retention, and organization outcomes. For far more data, visit www.linkwellhealth.com.

Media Get in touch with: Debbie Jacobson, [email protected]