May 18, 2024

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Built General Tough

How You Want to Be Perceived as an Artist

two small square painting of bright pink and turquoise stripes by artist Alexandra Squire

Not as well very long in the past, artists did not have to fear about points like their manufacturers. But in an increasingly aggressive market place, and the noisy online room, we will do better when we know exactly where we suit.

A brand name is not a brand.

Let’s be crystal clear. A model is not a brand. A symbol is only the visible expression of a brand.

Branding expert Re Perez states, “A model is a preferred notion.”

Your artwork is produced in the studio. Your model is produced in the thoughts. Not your mind, but in the minds of other folks. Your brand name exists in the minds of viewers, potential buyers, collectors, and gallerists.

Above all, knowing your brand name (how you want to be perceived in the eyes of other people), can help you make selections. If options aren’t aligned with your manufacturer, you say No.

Branding would make you unforgettable, which therefore potential customers to more enthusiasts. Branding may also lead to better price ranges and a lot more consistent product sales.

It also will help you make conclusions due to the fact your options should really align with your manufacturer.

Your artwork is the basis for your brand name.

The very first stage to getting to be a branded artist is normally the operate. That indicates it looks like you did it and not like a variety of styles by your different mentors or lecturers.

This is why studio observe have to come ahead of nearly anything else. You have to make lots and loads of artwork!

As soon as you have that art, you can believe about how it should really be presented in the variety of marketing elements: your web page, blog, business cards, letterhead, brochures, and so forth.

My visitor for this episode of The Art Biz, to discuss about her intentional artist model, is Alexandra Squire.

Alexandra was apparent from the get-go about what she needed her small business and occupation to look like. She employed specialists to enable her pull jointly a branded id to existing her work to the entire world. And it was normally centered on the function. Her sturdy perform backed up the attractive packaging.

Alexandra and I speak about her conclusions, marketing and advertising, and how she finds time for her painting and enterprise when raising a few young ladies.