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Winter Equipment has emerged from the COVID-19 pandemic with steady, solid business growth results, the snow and ice management equipment supplier reports. With manufacturing running at full capacity, Winter Equipment is exploring more efficient and ergonomic improvements for its manufacturing staff, a company update notes. The company has also added […]

Winter Equipment has emerged from the COVID-19 pandemic with steady, solid business growth results, the snow and ice management equipment supplier reports.

With manufacturing running at full capacity, Winter Equipment is exploring more efficient and ergonomic improvements for its manufacturing staff, a company update notes. The company has also added staff in manufacturing, sales, marketing and IT. Along with increasing its staff, Winter is expanding its product offering to include the smaller, pick-up-style truck market and wear part solutions for city plow equipment.

The pandemic pushed Winter Equipment to refocus its efforts to digital communication to better support its customers in a safe, secure manner, while at the same time making its team available on site, if customers requested, the update adds.

“We’re pleased that we were able to maintain our business and run manufacturing at full capacity during COVID-19,” said Kent Winter, founder and CEO of Winter Equipment. “As Winter Equipment continues to grow, we are excited to explore more ways to create efficiencies for our staff.”

Winter Equipment’s partners and vendors have consistently produced at pre-COVID levels, which has translated to a strong supply chain. As a result of its solid season, Winter has reinvested in its supply chain and materials. While Winter has maintained good levels of inventory and finished goods, the company is concerned about the current oil crisis.

“We are beginning to see a delay in deliveries, and that, combined with the ongoing concerns with gas and oil may potentially lead to price increases,” added Winter. “We encourage our customers to order early to avoid shortages prior to the snow season.”

Janelle B. Smith

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