The Drum Awards for the B2B sector is back for another round of celebrating the marketers that bring creativity to their business campaigns.
Fueled by amazing tech, amazing agencies and talented people, these awards are proud to represent this sector, providing a platform for marketers to be recognised for their contributions, transforming businesses and the lives of millions.
From the UK to South Africa and Singapore to Canada and the US, this year’s jury sees industry experts from across the globe come together to highlight excellence in the B2B space.
The jury includes industry professionals from the likes of Hiscox, Deutsche Post, DHL Group, EmblemHealth, TripAdvisor, Octopus Group, Adobe, Getty Images and iStock, Stein IAS, Fujitsu, Workfront and LinkedIn.
Check out the rundown below of the 2020 jury:
interim UK marketing director
Venner is the former chief marketing officer of DirectAsia and Hiscox global brand director. In these roles she was responsible for driving the effectiveness of marketing across the Hiscox Group and DirectAsia, specifically in the key markets of UK, US, France, Germany, Thailand Singapore. Previous to her time at Hiscox, she was at Coca-Cola for nine years working across a number of brands including MyCoke, Schweppes, Powerade and Oasis, and on both British and European projects. She led projects including the launch of the UK loyalty programme, consumer activation of the 2008 Olympics, and a pan-European promotion with iTunes.
I think that it is a very interesting time for the marketing industry: we are all seeing change in consumer behaviours, some short and some long term, and looking at how quickly we can adapt our marketing and business models. This is just as applicable to B2B as B2C marketers. As a judge I am looking for the following in a great award entry: clear, tangible objectives, customer insights leading into strategies and plans, and then results that show how effective the campaign/work was.
Deutsche Post DHL Group
head of global sponsorships
In her current role, Schröder-Schönberg is committed to making the DHL Global Partner Program a key platform for the company’s 360-degree marketing and communications activities. She leads the global sponsoring team in group brand marketing, with five team members leveraging the partner portfolio to emotionalize and profile the DHL brand while differentiating from competitors. Today the portfolio encompasses 14 world-class partnerships ranging from motorsports and traditional sports, to esports, music, arts, and fashion. Christine is a delegate in the S20 association of German sports sponsors.
Judging these awards is not only about the critique and celebration of innovative and impactful thinking, but also having the opportunity to learn from some of the best minds in our industry. Great B2B campaigns that move the commercial needle must have simple, yet powerful, messaging and creativity at their heart as much as any other. I’m looking forward to seeing the strategy behind how the entrants communicated their purpose to their audience, how they have leveraged the wider ecosystems at their disposal, and how robustly they measured meeting their original ambitions.
Lauersdorf leads marketing for EmblemHealth, one of the largest non-profit health insurers in the United States. Her natural curiosity has led her from one challenge to the next—whether it was building brands for companies like Visa, TD Ameritrade, Walgreens, John Deere, Kimberly-Clark, and Time Warner Cable, or building a health care advertising agency from the ground up. No matter the challenge, Kim is driven to connect people to meaningful experiences that better their lives.
Advertising has been under immense pressure to connect in a constantly fragmenting world while delivering results. We are living in a transformative era of advertising—and that was before the disruption of a public health crisis, economic freefall and a social justice reckoning. This is the time for adverting to shine and businesses to lead. I’m excited to judge the B2B awards and see where the greatest minds and talent are leading us.
global head of sales operations
Pelusi is the director of global sales operations at Tripadvisor, based in London. She has spent the majority of her career working in digital and started agency side at Dentsu’s iProspect – where she managed search, social and programmatic. Pelusi then transitioned over to Publicis Media’s agency brand, Spark Foundry, where she worked in a content and digital media capacity.
Having spent the majority of my career working in digital, I’m delighted to be one of the judges for this year’s awards for effective business marketing. Working at Tripadvisor, especially during a pandemic, has highlighted the importance of marketers’ need to have relevant campaigns that meet the times we’re living in. That relevancy, and how data is being used to target the right consumers at the right time, is something I will be looking out for from this year’s entries.
Montrose is the creative director at Octopus Group, an independent B2B marketing agency based in London, and the winners of last year’s B2B Grand Prix for Hectare Agritech’s ‘Tudder’ campaign, better known as ‘Tinder for Cows’. He started his career over 18 years ago on consumer music magazines, directing photo shoots with the likes of the Arctic Monkeys, Metallica and Red Hot Chili Peppers, eventually moving into digital and integrated marketing. His experience covers both traditional and digital creative in ATL and BTL comms, through rebrands and UXD. He has worked with clients including easyJet, Sage, Taylor Wimpey, Vodafone, Tesco and Google. Montrose is also an ambassador for the Creative Mentor Network, a charity supporting diversity and inclusion in the creative industries.
The goalposts have moved this year (presumably into storage waiting to be deep cleaned along with everything else); conversation has changed, behaviours have shifted. I’m looking forward to seeing how brands and agencies have reacted. And how they’ve used their inventive spirit and creativity to enable businesses to move with the world at large, be heard, and continue to engage with their audiences.
chief creative director
Gustavson is Adobe’s chief creative director and leads Adobe Studio as well as their experience media team. He leads a team of creative directors, art directors, designers, writers, producers, editors, and media planners and strategist who drive creative strategy, media strategy, editorial, and production for enterprise marketing campaigns and experiences at Adobe. Gustavson also frequently speaks and writes on becoming a design-led business as well as the solution to content velocity.
I’ve spent the lion’s share of my career in the B2B marketing space, and in-house at big tech brands so I’m deeply immersed in the complexity it takes to make great creative work — from advertising down to demand generation. While I’m a consumer and love consumer products, I know that B2B marketing is exponentially more difficult, which also presents challenge for immense creativity in how you do marketing and create content. I’m looking for B2B campaigns that go beyond the expected — looking for insights into audiences, innovative ways and mediums to tell stories, new ways of using celebrity endorsement, and anything that stands out. There is so much opportunity to do so!
Getty Images and iStock
senior director of creative imagery
Foster leads a global team of award-winning art directors in London, New York, Tokyo and Hong Kong that conceptualise and execute shoots in collaboration with photographers and videographers across Europe, America and Asia. As part of his role, Foster works with the creative leadership team to set the creative content strategy for Getty Images and iStock. Prior to this role, he worked as an art director for eight years and won numerous awards including those from the Art Director’s Club of New York, Communication Arts and Photo District News (PDN).
Pulling off an effective B2B marketing campaign is no easy feat yet over the past 25 years of working across Getty Images and iStock, some of the most innovative, and engaging, campaigns I’ve witnessed have come out of this sector. I’m looking forward to seeing how agencies have tackled the challenge to develop concise, creative storytelling which offers a unique perspective on the business.
Stein IAS Americas
head of video, US
Garden is super predator. Not the one kicking Arnie all over the jungle, but one multitalented in the world of video, a producer-director-editor (’predator’, get it?). Leading the US video team at Stein IAS for eight years has given Daisy plenty of experience in B2B content creation. She leads the US video team on anything involving a camera including photography (Daisy’s first passion behind the lens). She has a broad range of B2B brand creative experience that includes leading content creation for Western Union (Edge), Merck (Bravecto), Republic Services, Trelleborg, Tedx, IQVIA, Elanco and Covance.
Growing up, I’d take the train to Times Square – not to shop, but to analyze new ads in the area. While away for college, I’d constantly call my Dad on the phone to ask him if he saw the new ’X (Company)’ commercial on TV. Today, I have him, my friends and relatives sending me links to cool ads they come across. As a judge for the Drum Awards, I’m able to use my voice after having those ’I wish I thought of that!’ moments.
director, head of customer marketing
Gupta helps organizations drive revenue while delivering value to their most strategic clients. As a strategic, award-winning marketer, she has a record of delivering high-impact goal-oriented marketing campaigns from strategy to execution with a strong focus on customer marketing. Anamika is passionate about sharing knowledge and developing skills of fellow marketers. Recently she was felicitated as an honoree in Dallas Business Journal’s (DBJ) 13th Annual Women in Business Awards program, 2020.
I am excited to review some best of the best submissions across several categories this year, and to honor and celebrate the best of 2020. I would ask all entrants to review and submit their best and most unique and innovative work so far! All the best to every participating entry.
Balster leads a world-class marketing organisation focused on demand generation, thought leadership, customer advocacy, and developing the Workfront brand in EMEA. She is a respected marketing, leadership and work management thought-leader who has been featured in The Telegraph, City AM, The Drum, Marketing Magazine, B2B Marketing, and Management Today. Balster is also a regular speaker at industry events including Festival of Marketing, B2B Ignite, Marketing Week Live, SalesHacker, Saastock and Leap Europe. She brings with her 15 years of marketing and leadership experience. Prior to Workfront, Balster led the EMEA marketing teams at Epicor Software and IHS Markit.
I’m delighted to be joining the judging panel for the B2B awards. Having spent my whole career in B2B marketing, I believe there has never been a more exciting or challenging time form B2B marketers. Right now, we could all do with some inspiration, and I’m excited to get to see the best of the best in B2B marketing, and help highlight some of the incredible talent and innovative programmes that we have within our industry.
global brand director
Mumtaz is the global brand director for Western Union. Her responsibilities include brand strategy and visual identity. Before this, she worked at various advertising agencies as a planner on FMCG, charity and tech/service brands. Mumtaz is passionate about infusing the brand across the customer journey and developing brand tools that empower and instill a sense of ownership for everyone across the organization, be it corporate, C2B or B2B. She’s worked in Pakistan, US and the UK, and identifies as a global citizen.
I am involved in a startup mentorship program, and it struck me that nearly all the startups I met with were providing highly innovative B2B solutions, and really needed help with positioning and branding. I’m excited to see some top thinking in this area. Effective communication and targeting has become a lot more complex and data driven in recent years, yet I strongly believe in combining this with the power of ideas and storytelling. I’m looking forward to seeing some well thought through campaigns which focus on the customer context and deliver tailored solutions along the journey.
marketing growth strategy director, APAC
As a marketing communications professional for over 18 years, Taylor has held senior roles across a variety of industries including finance, insurance, telecommunications, retail, logistics, IT, sports and property. She have worked both in-house and on the strategic creative agency side. Nikki has deep knowledge in brand, PR, customer experience and marketing.
Awards allow us to celebrate great thinking and inspiring talent and it’s pretty cool to be a part of this. I love to see what great things my fellow peers are doing. It’s also great to give back to the industry I have worked in for so many years. I’m excited to be judging The Drum Awards for B2B 2020.
chief creative officer
As the chief creative officer of Doremus, Hirsch brings an unwavering belief that good creative can help businesses engage, stand out and be catalysts for change. Whether working with established brands or start-ups, Paul has helped craft strategies and content that’s been shared, reposted and garnered millions of views around the world. For these efforts, his work has been featured in national press; been turned into a book; and earned trophies of all shapes and colors from Cannes, The One Show, The Effies, and D&AD.
Aside from discovering work that makes me insanely jealous, I’m looking forward to seeing how we’re doing as an industry this year. At the risk of stating the obvious, it’s been one helluva year. We’ve all faced immense pressure to deliver results and be creative while googling “Do I need to wipe down my shopping bags”. Frankly, anyone who doesn’t start a film with “In times like these” might get an award from me.
The deadline for the awards is Thursday August 13. Make sure you submit your award winning work for a chance to be recognised on a global scale.
Stein IAS are partners of this year’s awards.