Fashion retailer Pantaloons presents a new store concept

According to its own statements, the fastest growing retailer in India was selected as “India’s Most Trusted Apparel Retail Brand” in the Brand Equity Survey 2014/15. The label opens a new store every two weeks and currently operates 78 stores in India. The range includes casual wear, ethnic wear, formal wear, party wear and active wear for women, men and children, but focuses on women’s collections and accessories. In addition to 24 own brands, the retailer sells 200 international brands. Developed its new interior Pantaloons together with the London-based creative agency Dalziel & Pow.

The aim of Pantaloons is to reposition itself as a “modern style partner” and to conquer the top in terms of “trends”. The new store concept should reflect the new attitude of the brand and give pantaloons their own voice. Dalziel & Pow has created a modern, inviting ambience with local accents.

A flexible facility enables the fashion company to change continuously in order to always present new products. The shop fitting serves as a stage for trends. Visual merchandising plays an important role in the new concept. In this way, customers are informed about new products in a playful way, and the decorative design should also inspire. The focus is also on clothing for special occasions.

Janelle B. Smith

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