Carson City marketing, PR agency launches small business survey aimed at post pandemic planning | Carson City Nevada News

Carson City-based In Plain Sight Marketing launched its first annual Small Business Marketing Survey April 1. The survey can be found here.

The survey is offered online and is designed to learn marketing trends for small businesses located primarily in northern Nevada. The survey closes April 23, and results will be shared at the beginning of May. A more in-depth report with marketing recommendations based on the results will be sent to survey participants at the end of May.

The Small Business Administration defines small businesses by industry, but typically as having fewer than 1,500 employees and estimates that small businesses account for 99% of all business in the U.S. In Nevada, the SBA reports the number of small businesses in 2020 topped 270,000.

Renee Plain, CEO of IPSM, said businesses, especially larger ones, that could go digital with online offerings and advertising during the height of the COVID-19 pandemic were in better shape than many smaller businesses that relied on more traditional sales and marketing.

“As we re-emerge into a post-pandemic economy, we want to be able to help our local businesses regain the strong growth we were seeing before the shutdowns began,” she said. “In order to provide support for our local markets, we need to understand what business owners need, what they know and what they need to know about how to market in this new economy.”

Plain said businesses will need to scale up quickly and having the right marketing in place will help business leaders make sound marketing decisions.

“The very core of marketing is research,” she said. “We are grateful to have been fortunate enough to come through the pandemic with our business intact, and we feel the best way to support our business community is to provide research and insight to drive others to succeed.”

Everyone who participates in the survey will be entered into a drawing for a $50 gift card in thanks for their time, Plain said.

Janelle B. Smith

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