April 16, 2024


Built General Tough

8 Benefits of the HubSpot Shopify Integration for B2B Manufacturers

Do you use Shopify to offer your company’s solutions on-line? Do you also use HubSpot for marketing, sales, and/or service? Well, if you have not nonetheless established up the HubSpot Shopify integration, you are lacking out on amazingly beneficial insights and information that could add to your company’s base line. 

This short article handles the capabilities and benefits waiting for B2B manufacturers, several of which commonly underutilize ecommerce. As well as, you’ll see illustrations of what you can do with the integration as it pertains to complex B2B makers.

What is the HubSpot Shopify integration? Why need to B2B suppliers treatment?

You can speedily and simply hook up your Shopify Seller account to your HubSpot CRM by applying the HubSpot Shopify integration. This produces a individual Offers pipeline in HubSpot Sales Hub referred to as “ecommerce” that pulls beneficial facts about sales, deserted carts, and pending checkouts into your HubSpot CRM.


Getting this facts in your CRM outcomes in several benefits that we’ll unpack down below — including being able to use client details for electronic mail campaigns, promoting automation, reporting, and extra. Simply just set, it’s effective B2B ecommerce for makers that shouldn’t be skipped.

How do I established up the HubSpot Shopify integration?

Setting up the Shopify integration in your HubSpot portal is genuinely as very simple as logging in and turning it on. 

As soon as you have signed into your Shopify account and integrated it with your HubSpot account, flip on 2-way sync to send out information back and forth involving the two platforms. 

Here’s what you are going to see:

  • Bargains will now quickly be produced in your HubSpot ecommerce pipeline any time any individual on your Shopify keep completes some data in a cart. Reports demonstrate you how considerably funds is sitting down in abandoned carts, or pending, or has been shipped, etcetera.
  • Your HubSpot tracking code is now put in on your Shopify page, which syncs your get hold of information and facts from HubSpot into Shopify. So, if an present HubSpot speak to goes to your Shopify account, you’ll know about it and see that they have an ecommerce deal. Also, contacts are immediately imported from Shopify to HubSpot as they complete cart information.
  • For present/repeat buyers, their speak to history in HubSpot will clearly show Shopify properties like the amount of money of cash they’ve invested with you, their normal obtain, first day of purchase, merchandise they order, and a lot more. 

Is the HubSpot Shopify Integration Totally free? 

The integration demands that you have at minimum a Shopify Fundamental Seller membership strategy ($29.99 for each thirty day period), but there is no more demand from HubSpot or Shopify to facilitate the integration.


8 methods the Shopify HubSpot integration increases advertising, profits, and shopper support

We alluded to it higher than, but there are quite a few opportunities for B2B suppliers who are conducting ecommerce to leverage Shopify information in your marketing and advertising, gross sales, and client company. Listed here are 8 that stand out to get your wheels spinning:

1. Resolve abandoned carts

Let us start with perhaps the greatest opportunity… An deserted cart indicates your prospect was intrigued in purchasing your product or service, but stopped just just before obtaining! These individuals are considerably extra very likely to acquire in the long run than a chilly lead.

Utilizing HubSpot workflows, you can enroll any one who abandons a cart in Shopify into a focused e mail advertising marketing campaign exactly where you will remind them of reasons they have been fascinated in the initially spot. This basic workflow carries on to create worth in your merchandise while the merchandise(s) sit in their cart.


2. Present distinctive features

Surveys tell us that the largest cause for an abandoned cart is unanticipated prices, these kinds of as shipping. So, in your e mail advertising workflow, include either a lower price on (or a coupon for) free delivery.

If this is financially practical for you, it’s normally enough to lure the shopper back again to your site. Simply because this is a series of e-mails, you can endeavor to generate a acquire with out the offer you first and save the supply for later in the sequence.

3. Enhance or upkeep on earlier ordered goods

Working with segmentation in HubSpot CRM primarily based on Shopify buy homes, you can develop lists and send out e-mail to men and women who have bought a selected merchandise. 

As quickly as a new model of that item is obtainable, or a new provider similar to that purchase is released —replacement elements or regimen servicing that wants scheduling, for case in point — send an e mail to that record. The electronic mail must reference that prior invest in to produce much more interest and push sales.

4. Build focused lists

Assume about what you manufacture. Can you section men and women into teams based on the sort(s) of products they purchase? Make wise lists in HubSpot dependent on these purchases.

Here’s a simplified example: Apple has a single list of persons who bought laptops, and a further record of people today who bought phones.

  • Interact the men and women on the “laptops” checklist with a workflow that promotes equipment to Apple pcs (watch, mouse, keyboard, charger, and many others.)
  • Engage the “phone” record individuals with a workflow that promotes phone extras (situation, headphone, charger, screen protector, etc.)

5. Prioritize Sales group action and attain out instantly

For huge-ticket merchandise like purchases of huge tools, it is really worth the effort to have your Income crew arrive at out immediately to abandoned carts. In HubSpot, generate a list that segments abandoned carts by deal sum based on a threshold that would make perception (i.e. warrants your team’s immediate notice). Then bring about a Income sequence of jobs and link attempt e-mail templates to notify your staff that stick to-up is necessary. 

For illustration, all abandoned carts $3,000+ enter a workflow that notifies a revenue rep of a new member of the checklist. That rep reaches out directly to the call by way of electronic mail or telephone in an endeavor to assist shut the offer. And because of the integration, not only the contact’s web site website page activity is recorded on their call record in the HubSpot CRM, but any Shopify exercise they took is obtainable to the rep for context as well.

6. Integrate HubSpot pop-up kinds

A HubSpot popup sort can be populated by listing membership. Any make contact with on the listing who lands on a certain webpage (you pick which kinds) sees a popup type endorsing a merchandise they abandoned, or even a product that is related to some thing they already obtained.

7. Develop reporting dashboards demonstrating ecommerce details

Dashboards are just one-page overviews in HubSpot and creating an ecommerce Dashboard can give a rapid look at your Shopify retail outlet performance. It is effortless to observe and critique regular gross sales, the percentage of offers that shut, variety of deserted carts, and a lot far more.

ecommerce dashboard in hubspot

8. Increase client assistance

We have extensive been proponents of 360º use of the HubSpot CRM — meaning advertising and marketing, profits, and assistance teams work from a single resource of truth for all of their interactions with prospective customers and buyers. This is no diverse with Shopify facts. In point, the CRM gets to be even a lot more powerful when actual obtain info is dwell-synced with your ecommerce platform. 

When facts flows two strategies, Company teams instantly know what products a purchaser has ordered and really don’t require to hold out on Gross sales to enter the information in the method. This also allows amazing automatic experiences working with chatbots and AI so customers can post assistance tickets and look for assistance at their ease. 

Company workforce leaders can also make studies showing the quantity of tickets opened by buyers primarily based on items ordered to know which solutions have the most challenges or need the most focus. 

Taking a RevOps Method to Technological innovation & Facts Integration

Integrating Shopify facts into your HubSpot CRM is 1 piece of a larger puzzle of unifying your organization’s profits-driving groups — marketing and advertising, profits, and customer support — to improve your earnings progress. Earnings Operations (RevOps, for short) aligns your procedures, knowledge, technological know-how, and society all-around a shared target. 

Our newest Ebook is penned just for manufacturers and sophisticated B2B industrials. Simply click to get your duplicate of RevOps for Sophisticated B2B Industrials & Companies.