What is one small business marketing trend that is here to stay, even after the pandemic?
To help small businesses navigate marketing trends in a post-pandemic world, we asked business leaders and marketing experts this question for their best advice. From boosting customer reviews to collaborating with influencers, there are several tips that may help your small business utilize marketing trends that are here to stay, even after the pandemic.
Here are ten tips regarding small business marketing trends that are here to stay:
- Showing Gratitude
- Boosting Customer Reviews
- Interactive Content
- Mobile Friendly
- Data-Driven Marketing
- Enriching Content
- Creating More Videos
- Promoting on Social Media
- Emphasizing Local Marketing
- Collaborating With Influencers
Show Your Gratitude
Now more than ever, people are showing more gratitude and appreciation towards one another, and I don’t think that’s going to change anytime soon. Small businesses are incorporating that gratitude into their marketing strategies, so we’re seeing more and more businesses invest in small tactics like writing thank you notes to their customers for the support they’ve given. Handwritten notes hold the power to create a connection between customers and businesses, and that trend seems here to stay.
David Wachs, Handwrytten
Get a Boost From Reviews
Customer reviews are here to stay. Many small businesses like ours have started investing in our online brand presence. One of the easiest, least expensive ways to do this is through customer reviews. Especially when it comes to making a significant investment, people want to know that they can trust you by looking at what others are saying about your business online. As an independent insurance company, we are able to stand out based on our customer reviews.
Chris Abrams, Marcan Insurance
Create Interactive Content
Getting your audience’s attention through participation has gained popularity and it’s no wonder why. Using tools such as quizzes and polls is fun and engaging for the audience. This is one way we build content in our Learning Management System for security awareness training. We know company-wide training can be viewed as boring, so we work to keep it fun and simple for employees to use.
Nick Santora, Curricula
Keep It Mobile-Friendly
In 2020, 85% of Americans owned smart devices, so creating mobile-friendly marketing strategies will continue to be at the forefront of marketing trends in 2021. That’s why we prioritized creating an app for our business, iFax. Additionally, we wanted to be available to a wide range of customers, so our app works for both iOS and Android users.
Adam Korbl, iFax
As we begin to emerge from the pandemic, it is clear that some practices adopted in 2020 are here to stay. Data-driven marketing will continue to drive competitive advantages in 2021. By collecting massive data and using intelligent analytics platforms, businesses can gain beneficial insights that will help them work smarter, identify valuable business opportunities and improve their marketing return on investment (MROI). For example, the retail industry has effectively adopted data analytics in digitizing and producing predictive models. These models assist managers in taking decisions related to advertising budgets, sales, price discounts, and marketing.
Giota Gavala, Comidor
Offer Enriching Content
In crowded marketplaces, gaining the trust of a consumer is essential. To do so, small businesses are creating resources that add value to the lives of consumers. From downloadable PDFs that offer tips and tricks to blog posts detailing how to solve a problem, content that benefits the user is a great marketing tool. By offering something of value rather than a cold sales pitch, businesses can build a positive reputation and be top of mind when the time to purchase rolls around.
Claire Routh, Markitors
Produce More Videos
The pandemic changed the world we lived in, but it didn’t change everything. Some things are here to stay even after the pandemic, and one of those things is video. Video is a powerful messaging tool that businesses can leverage to market their product or service. Video is a quick, efficient, and cost-effective way to market your product to a large audience over the Internet. You can utilize video on your YouTube channel, website, or email. All of these mediums are a great way to communicate your message to your customer through video.
Lauren Picasso,Cure Hydration
Promote on Social Media
One small business marketing trend that is here to stay, even after the pandemic, is for businesses to increase marketing on their social media platforms. Nothing beats social media. It’s a great way to generate pre-orders as well as inform people about your product or services and any events you might have coming up. So many people have become accustomed to shopping online as a result of the pandemic, and it looks like it’s here to stay.
Emphasize Local Marketing
One small business marketing trend that is here to stay in a post-pandemic world is localized marketing. As more and more people move out of urban areas and into suburbs and rural regions, they are shopping primarily at small businesses. Therefore, localized marketing is becoming increasingly common, and it will be more important than ever in order to strengthen consumer connections.
Maegan Griffin,Skin Pharm
Collaborate With Influencers
A small business marketing trend that is here to stay, even after the pandemic, is working with social media influencers. This practice only grew as a result of almost everyone working from home and on the internet. Social media influencers are helping companies sell and promote their products like never before, so as a result, many businesses are partnering with them more than they ever have before. I don’t see this practice ending anytime soon.
Ben Cook, Jr.,Printed Kicks